The first Country Report is now published. In Finland the necessary business skills and knowledge of green entrepreneurship are related to value-added product development, consumer communication, supply chain management, brand management, digital marketing communication and sales, and financial management.
Exporting products is the cross-cutting theme relevant to many of the skills categories. Skills and knowledge in strategic business planning and management was defined as the foundation of implementing successful business operations.
Country reports from Sweden, Estonia and Latvia will follow as well as the joint Research Report summarising the country results.
Business from Nature: Necessary Business Skills and Knowledge in Green Entrepreneurship in Finland.
Jaana Ruoho, SAMK 5.10.2018