Module 2: Understanding Green Consumers

The purpose of this module is to increase competencies in green consumerism, consumer demand and identifying industry trends.

Keywords: Green consumerism, sustainable consumption, demand, trend identification

Learning outcomes: Each participant will understand the concepts of green consumerism and sustainable consumption. They will understand the consumer and consumer demand and how to develop their own business responding to the demand. They will be able to identify and analyse new trends of the industry with different methods.

Tools: Different methods to identify and analyse new trends in the industry

Assignment: To prepare an analysis of the trends in the industry