The purpose of this module is to provide knowledge and understanding to develop an export plan based on company and perform target market analysis, in order to prepare to go international with a green micro enterprise.
Keywords: International business strategy, international marketing, target market analysis, choice of logistics and transportation services, cost-revenue analysis; international communication
Learning outcomes: Each participant will be able to understand the difference between going local or international, the concepts of target markets, segmentation and cost-benefit analysis. They will know how to prepare an export plan for their business.
Tools: Methods to compose an export strategy and plan
Assignment: To prepare plan for exporting/ cooperating over the border, to gain new market/ customers, and/or to involve strategic partners