The purpose of the module is to increase competitiveness and growth of sustainability-driven green micro entrepreneurs by being able to create a green brand plan and a strong green brand for a green micro enterprise.
Keywords: Green branding, green brand planning, identifying the strengths of green brands, brand strategy, green brand positioning
Learning outcomes: Each participant will be able to develop an understanding for the bearing ideas and concepts, processes and activities of green branding in a sustainable micro business context as well as to identify green brand strengths of the own micro-enterprise.
Tools: Methods to compose a green brand strategy as well as to integrate it into the own business model and communication. Green brand plan, Green brand strategy, Green brand positioning
Assignment: To create, formulate and design a green brand plan for the own micro enterprise